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mexx.world's TwitterFeed

MEXX.media  //  We are a social media company. Focused on technology, social media services - and on you!

Feb 15 / 9:00am

Erotic Art Group: Project "Erotic Art Chocolate Edition"

Eroticartchocolate

Dear Friends:

We have the pleasure to entertain a fantastic Erotic Art Group on facebook. The erotic art exhibitions of the participating friends are great. Now we think about pairing these great paintings /photos with a fabulous chocolate and excellent, hard-to-find wines.  Therefore we designed an exquisite “Erotic Art Chocolate”. Please take a look at the pictures above to view examples (prototypes) of these new variations. We have developed this chocolate edition for one of our customers and thought that this could also be an interesting project for our Erotic Art Group.

In particular we plan to offer delicious wine jelly candies in the species Riesling (white wine) and Zweigelt (red wine),  and  a dark, bittersweet chocolate bar with candid rose petals and essence of roses, to go in an erotic wrapping.

Now we are looking for erotic pictures or motifs for the wrapping or as an attachment to the chocolate. These wrappings will be produced using the “Print-On-Demand” method, making it possible to produce several editions. That means that we can make as many small editions as wanted (even one). The idea is that every artist can  publish and sell his/her own YourName Erotic Art Chocolate Edition”.

So please let me know what you think about this idea. We would be overjoyed if you were to like this project and participate. Please write me (wboehm on Facebook) a short Facebook message if you are interested and I will send you further details. 

Jan 3 / 4:26pm

My Little Marketing World in 2010 (PICT)

Myworld_2010

 Everyone needs a simple plan to go ahead. This one is mine ;)

Jan 3 / 7:20am

Ron Conway: The Next Big Thing in 2010 in a Top 10 List (where to invest)

2010 is said to be the year of big money meeting Real-Time Web. It is generally expected that facebook will go public later this year and open a new era. “The Godfather of Silicon Valley” (Ron Conway) preaches that Real-time Web will create a whole new industry. Ron  is convinced that Real-Time Web could be as big as the “New Economy dot com boom” 10 years ago. Here are his Top 10 monetization opportunities in Real-Time Web: (means more than US-$ 5 billion of revenue opportunities):

  1. Lead generation – Twitter and other apps are great lead generators
  2. Coupons – printed coupons is a huge business, even bigger on the RT web
  3. Analytics of the data – tons of RT data that can be analyzed for trends
  4. CRM – Customer relationship Management in real time
  5. Payments - like PayPal on Twitter
  6. Commerce – selling products, referring products
  7. User authentication – verification of users and accounts
  8. Syndication of new ad types – There will be innovation in advertising types
  9. Context sensitive advertising (Display)
  10. Real Time Search – Think Google in real time, filtered by your social graph

New tools and services will be created that take advantage of the real time activity. The question is, how many of them will be stand alone companies that endure, and how many of them will be acquired by the existing big players. Facebook is here to stay. Twitter and others have to pass the test….

(this posting was inspired by Don Dodge`s article The Next Big Thing)

Filed under  //  2010   investment opportunities   real-time web  
Jan 2 / 2:05am

URL Shorteners: The Genome Repositiory for Building the Real-Time Web

Realtime_genom_detail

The road to build the intelligent Web 3.0 is paved with social networks and contextual real-time communication. Web 3.0 is an advanced social computing approach: computer-mediated real-time communication between people based on a framework of meta-data that allows people as well as computers to conduct context-related and thus knowledge building communication. It is a kind of Post-Google World with people being real-time connected instead of communication via Websites (see for example Alistair Croll’s idea of How Twitter’s ReTweet creates PageRanks for humans). These networked people will create a digitally augmented collective intelligence and new ways of intellectual cooperation to innovate and invent.

Tweets and Updates are important building blocks in this real-time computing scenario. These tools  are the cells of a knowledge building system and it’s binding agents. Tweets and Updates  connect individuals  as well as individuals with the collective knowledge base via meta-data.  Meta-Data can be grouped into 5 classes:

·         personal data (who am I),

·         relationship data (my social graph)

·         activity data  (what, where, when do I say/do something),

·         contextual data (information, topic/thread, people) and

·         systems data (which tools do I use)

Twitter (like any other social network) and it’s apps are producing lot of meta-data when distributing Tweets. Meta-data are generated on 3 dimensions:

·         User: plain text enriched with context (#, @, http://, RT)

·         System: information about space-time information, systems data

·         Network: transactional & dissemination data

A key position in building a framework for meta-data will be held by URL shorteners. The elevated position of URL shorteners result  from two effects. They provide the service to publishers to shorten and track their URLs and act as connection points between information/knowledge and social networks (people). And, in providing this service  additional transactional meta-data is generated when the Tweet disseminates. URL shorteners like bit.ly store those transactional meta-data along with the other meta-data (received via Twitter API) in their respository. These repositories are to become the Genome of the Web 3.0 as they contain the roadmap for the collective knowledge.

As Twitter is used as distribution system by the information elite (blogosphere) a high percentage of Tweets contain links (Dan Zarrella estimates, that 56% of ReTweets contain Links). These Links in conjunction with the context-related symbols (#, @) build the DNA of the collective intelligence of Web 3.0. bit.ly already began to use this DNA and exploits crowdsourcing for a new business model: bitly.tv. The realtime video channel shows videos that are shared within Web with shortened bit.ly URLs. Just recently John Borthwick Charted the real-time Web and used bit.ly as statistical base for modelling his assumptions about the evolvement of the real-time Web.

The nature of information has changed fundamentally by social networks and we have to adapt our framework  for how we obtain and process information. We need something like XML represented  for Web 2.0 – a meta-language for people and computers (see the research project Information Economy metaLanguage IELM). This comprises the development of  strategies for using social media tools to access real-time data and crowdsource information. To organize the collective intelligence it needs social network (real-time) clients that are able to understand and work with meta-data. The pace of the evolution into Web 3.0 depends heavily on how fast the industry copies with the task of organizing meta-data and/or providing tools for that.  

Filed under  //  bit.ly   real-time web   url shortening   web 3.0  
Dec 20 / 8:12am

Building Blocks of Behavioral Evolution in Using Technology & The Holy Grail (Filter)

Augment_ambient

Found that nice picture in the great articel Beyond Realtime Search: The Dawning of Ambition Streams. It shows how the filter of different information streams is the key for “our next big evolutionary leap in how we use technology”.

Dec 17 / 7:23pm

Interesting Social Media Start-Ups That Raised Money In December

 Zynga: Zynga is a social network and gaming company. The russian investor Digital Sky Technologies  (invested in facebook) invested $180 million in Zynga, the fast-growing social game company. Experts figured the enterprise value of Zynga could be anywhere from $1.5 billion to $3 billion. An astronomic valuation. Besides FarmVille, Zynga has a bunch of other popular games: Cafe World, Mafia Wars, FishVille, YoVille, and Texas HoldEm Poker. All of Zynga’s users add up to 232 million monthly active users, a figure that is growing every week. By comparison, Playfish, the No. 2 company on Facebook, has 59 million users. And Electronic Arts just bought them for as much as $400 million. This deal will likely allow Zynga to keep growing fast while putting off its IPO for a time.

More Info: Zynga on Crunchbase, Zynga on younoodle

AlikeList is applying social networking to the discovery of local businesses and has raised $5 million in a first round of funding. The company says that when looking for a local business — a restaurant, doctor, or contractor — people trust the recommendations of people they know. Based on this principle, the company created a social network where people save lists of positive recommendations for local businesses and then share them with friends. People can “like” businesses or add them to a “try list.” AlikeList thus accelerates word-of-mouth marketing. Businesses can pay subscription fees and usage fees to the company to target specific users with special offers. AlikeList was founded in 2008. There are rivals that do similar things, such as Yelp and Angie’s List.

More Info: AlikeList on Crunchbase

RepairPal: a site for auto repair estimates and advice, has raised $4 million in a first round of funding. When a car owner goes to the website, you can enter basic information like the manufacturer, model, and year of your car, as well as the repair needed, and the site will give you a price range for how much you can expect to pay for parts and labor. The funding was led by Tugboat Ventures, with participation from individuals. RepairPal previously raised more than $3 million from angel investors. The company’s competitors include DriverSide that launched their site in the same week as RepairPal back in June 2008. RepairPal says it is approaching 1 million monthly visitors between the website, the mobile application, and partner sites.

More Information: RepairPal on Crunchbase, RepairPal on younoodle

Jinni: an Israely start-up, which calls itself a “Pandora for movies” in reference to popular music-recommendation service Pandora, has raised $1.6M from DFJ Tamir Fishman in a first round of institutional funding. Where Pandora uses subject experts for its music recommendations, Jinni’s technology crawls the web and picks up movie reviews and metadata and uses natural language processing tools to tag films and tv shows according to what’s being said about them. Users click on movie-image tiles to search Jinni’s “Movie Genome” by mood (pictured above), title, genre, audience, time/period (pictured below), place, and praise. It also has an audience categorization option, with subcategories such as “boys’ night,” “girls’ night,” and “date night,” and offers suggestions based on each. Each result provides an overview of the film as well as the option to view a list of other “more like it.”

More Info: Jinni on Crunchbase, Jinni on younoodle

SeeWhy: the company has launched the free Abandonment Tracker (available as a software-as-a-service), which makes it easy to convert website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. The tracker captures the unique IDs of website abandoners and then emails those IDs to the website operator for use in follow-up campaigns targeted to the abandoners. When a visitor lands on a web page again, an event is sent to SeeWhy’s data center. If the visitor doesn’t convert, SeeWhy records the abandonment along with the details, including email address, shopping cart items and amount, and stage in the conversion process at which the visitor abandoned. The whole point of the system is to recapture abandoned revenue. Currently SeeWhy’s suite of real-time web analytic applications is being used by both large and small ecommerce companies, including Amazon.com, eBay, Land’s End, Citibank and MasterCard. The company just raised $4.5 million in funding from Scottish Equity Partners, Logispring and Pentech Ventures.

More Info: SeeWhy on Crunchbase, SeeWhy on younoodle

ThePort Network

provides white label network services to profit and non-profit organizations and has raised $500k from existing investors in an extension of its Series B round. American City Business Journals led a $4.1 million Series B in ThePort in December 2008. Last year recurring revenue has grown 90% topping $2 million. The company’s products target associations, media companies and nonprofits and have found success in the government sector. Major clients include the American Diabetes Association, the American Bar Association, the American Lung Association, the Sierra Club and as CEO Bob Cramer diplomatically put it, “a major political party”. The company plans on using the new funding to grow its sales and marketing efforts. ThePort has read the tea leaves and as part of that push ThePort plans to open an office in Washington DC in 2010. The company also hopes to reach profitability next year.

More Info: ThePort on Crunchbase, The Port on younoodle

kaChing: a company with ambitions. It´s aiming to disrupt the mutual fund industry and raised $7.5 million in its first venture-backed round of financing. kaChing is part of a young cohort of startups that are trying to democratize the fund management industry, by allowing individual investors to copy the trades of other skilled investors instead of turning to professionally-run funds that can charge around 3 percent in fees. The Palo Alto-based startup recently opened up its site to anyone wanting to become an investor that others can follow, provided they share access to their real brokerage accounts and are active on the site for more than a year. For example, if you´ve found an investor with an approach you respect, you can invest at least $3,000 and have allocations in that portfolio match the investor’s moves. The manager will charge you a fee from between 0.25 to 3 percent, and kaChing will take a quarter of that. (average fee tends to be around 1.25 percent.)

More Info: kaChing on Crunchbase, kaChing on Crunchbase

Sources: Venturebeat, TechCrunch

Dec 15 / 5:16am

URL Shortening: The Race For The Short Links Volume

Bitly_dashboard

 

 

 

Within the last two days the market for short URL services changed dramatically. Yesterday Google announced its own shortening service http://goo.gl and is directly challenging the current market leader bit.ly. And we are talking about volume: TechCrunch reports that in November 2009, the bit.ly service shortened 2.1 billion links, up from 11.8 million the year before, and it currently accounts for about three quarters of all short links on Twitter. But Google isn’t the only new challenger to bit.ly as facebook just recently announced a proprietary URL shortening service, called fb.me.

Bit.ly’s response was yesterday’s announcement of a new service called bit.ly Pro, which allows Web publishers to bit.ly to send out short links with their own branded (short) domain names such as nyti.ms, 4sq.com, mee.bo, or tcrn.ch. The Pro version includes a new real-time dashboard that will provide publishers with more information about their bit.ly traffic across networks like Twitter, Facebook, and MySpace and services like email, SMS, and instant messenger. Publishers get a comprehensive analytics dashboard which shows real-time stats like the total number of clicks, and their distribution by geography and referring sites.

URL shorting is a smart concept. Shortening an URL generates a shortened URL and along with that valuable meta-data. As real-time streams increasingly become the new reality of the Web, the need for short links and their popularity will increase. The meta-data surrounding those links—who passed them, which are the most popular, which are rising, which are falling—is potentially very valuable. And the need to analyze those data forces bit.ly to develop powerful analytics tools. Bit.ly’s new dashboard is the real-time equivalent to Google Analytics. It seems that bit.ly is developing its own analytics environment for real-time traffic which is a necessary move as Google Analytics is not compatible with bit.ly.

 

 

Filed under  //  metadata   real-time   url shortening